Journalism today is not what it was like five years ago. The popularity of blogs, social media platforms like Twitter and Facebook, plus the surge in independent online news portals is changing the landscape of publishing as we know it.
As more people get wired, they have at their fingertips, access to a wide array of online content free of charge. In light of this, how will the print industry (newspapers and magazines) keep their readership and sales levels up?
Then there is the issue of the "Independent Journalist", many journos with reputed news organisations are gaining a steady following through Facebook and Twitter - where their friends and subscribers get a dose of the news as it happens in a stream of quick updates. So by the time the story comes out in the paper the next day or makes it to the online edition, those in the social media world would have got the gist of it already.
Mainstream publications have taken to tweeting and facebooking news updates too, but it appears that readers prefer the personalised touch provided by a journalist reporting from the field. The issue of whether it is ethical for journalists to provide updates from their social media accounts before the news is officially reported has stirred up some debate in the US and UK. Thus far however, it appears that this brand of individual journalism is here to stay.
Challenges and opportunities await publishers, editors and journalists in contending with this wave of change. As someone who has worked in publishing for the last 12 years, this is a huge area of interest for me as well. I'm a voracious reader when it comes to this subject.
So my interest was naturally piqued when I came across several articles published by journalism.co.uk on this issue. The articles are lengthy and wordy, yes! I know how a reader's attention span wanders off when it comes to online articles that are not short and snappy. But they contain interesting viewpoints and great tips for succeeding in the competitive world of online journalism.