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The digital future of Newsweek

The buzz in the global media industry this week is that Newsweek has been sold again. This time to International Business Times (IBT Media), a company that describes itself as a 100% digital media group. Print to digital While its closest competitor Time Magazine has successfully managed both its print and online presence, Newsweek has not fared as well. It's last print edition was published in December 2012. As one who avidly follows industry news on the migration of established print titles to the digital domain, this is interesting news indeed. How will IBT Media re-brand Newsweek to cater to a digital audience amidst stiff competition online? How will it jostle with other established names that have already carved a comfortable niche for themselves online? IBT Media and its latest acquisition will be the focal point of attention for industry watchers in the weeks and months to come. Meanwhile here's the story that got the ball rolling. Newsweek, Sold in 20...