In great advertising lies great power. Which is why come campaign season, political parties will spend huge amounts of funds on advertising to steer voter sentiment in their direction. One powerful slogan, an effective accompanying strategy, and voila! miracles can happen - Barrack Obama becomes the 44th President of the United States. Malaysian political parties should take a leaf out of Obama's book and start hunting around for a good advertising agency. Who knows, one super concept, and change could come to Malaysia too! Well I digress, the objective of this post is not politics, but advertising......and to be more specific, it's about an advertising campaign that touched the hearts and minds of consumers in the late 1990s and still continues to do so. The name of the campaign is Think Different , and it was based on a poem The Crazy Ones . It was commissioned by Steve Jobs to revive the ailing Apple brand after his return to the company on December 20, 1996. An Ad Is B...