Gripevine

When it comes to reading material, you won't find me running to the bookstore to buy the latest bestseller or prize winning book. I have yet to read The Da Vinci Code or The Harmony Silk Factory (popular books at one time) and don't plan to. As for the Life of Pi (winner of The Man Booker Prize 2002), I did read all 356 pages of it, coz it was a Christmas present from a friend and I believe in doing justice to presents! That was the only reason I was seen carrying that book around way back then. The White Tiger by Aravind Adiga however is an exception. Admittedly I have come to the book a bit late, it was published in 2008 and won The Man Booker Prize the same year. An exception because of the subject matter the author choose, and the voice in which the story is narrated. Unlike a slew of other Indian authors who have taken the publishing world by storm with stories of sweeping family sagas and the plight of immigrants in the West, all well peppered with the heady scent...

In great advertising lies great power. Which is why come campaign season, political parties will spend huge amounts of funds on advertising to steer voter sentiment in their direction. One powerful slogan, an effective accompanying strategy, and voila! miracles can happen - Barrack Obama becomes the 44th President of the United States. Malaysian political parties should take a leaf out of Obama's book and start hunting around for a good advertising agency. Who knows, one super concept, and change could come to Malaysia too! Well I digress, the objective of this post is not politics, but advertising......and to be more specific, it's about an advertising campaign that touched the hearts and minds of consumers in the late 1990s and still continues to do so. The name of the campaign is Think Different , and it was based on a poem The Crazy Ones . It was commissioned by Steve Jobs to revive the ailing Apple brand after his return to the company on December 20, 1996. An Ad Is B...