Somethings don't change, and that's the perennial quest for fairer skin. Yup the history of cosmetic whiteners goes a long way back. The ancient Greeks and Romans applied lead paint to whiten their skin in the face of dangerous health hazards, and many women and even men today continue to lust after this beauty ideal, especially in Asia. Here in Malaysia the quest for fairness is well and alive. Walk into any pharmacy or Watsons outlet, and it would be difficult not to find some amount of whitening substance in most of the beauty care products. From facial foams to moisturizers, the promise of fairer skin screams out from the product labels. Like honestly, do these products really result in naturally fairer skin? call me a cynic, but I think white is just an overrated fad which for some reason is not dying out the way it should. As far as I am concerned, moisturizer and sunblock will save the day for me. Plain and simple. Whitening a Devil of a Culture Not surpri...